A fresh approach to real estate launches in Launceston

Property investors in the Launceston area will see a new name in real estate as specialist brand, Living Here, opens its doors.

With nearly 60 years combined experience, husband and wife team, Rod and Cheryl Atkinson launch Living Here Launceston this week. The new venture allows a more concentrated effort to enhance the real estate process, particularly for purchasers of investment properties.


Rod and Cheryl made the decision to join the Living Here brand after operating as Ray White Launceston for 22 years.

“During the past 22 years we’ve belonged with Ray White, and we’ve loved every minute of it, so making this change was a huge decision for us.  With a second Ray White Office within Launceston, it was becoming increasingly difficult to differentiate between the two offices. Therefore, we made the change to Ray White’s fresh, new brand, Living Here,” Cheryl explains.

“Being part of the Living Here brand allows us to provide a full-circle approach to real estate, helping property investors find their perfect property and offering a greater property management service to our clients, while keeping all the resources and support Ray White offers.”


The Living Here brand is powered by the Ray White Group. Chairman, Brian White, says its about specialisation in investment portfolios.

“The move to Living Here will allow Rod and Cheryl to enhance their offering to investors as they continue to receive full support and training, including all of the Group’s technology and product systems designed to continually improve our skill set,” Mr White said.

“The Launceston property market is made up of 50 per cent rentals so we know investors are a strong part of the local marketplace. Living Here presents us with the opportunity to bring a point of difference to the local investment market,” Cheryl explains.

Long-time local residents of the area, Rod and Cheryl said the attraction to property investors lies in Launceston’s lifestyle and our affordability. Whether you are looking for a great return, good capital growth or a home for your primary residence, Launceston offers many excellent options. Launceston can offer brick three bedrooms homes from $115,000 or modern, ten year old townhouses for under $300,000 both which would make excellent additions to investment portfolios.


Living Here Launceston will not only focus on property management, but will also provide property investors with an experienced sales team.

“We have a team that specialises in investment properties for lease and for sale. We have the resources and experience to advise and carry out the entire investment cycle for our clients,” Rod said.

“Our people are by far our greatest asset. We have a wonderfully experienced team, the majority of which are personally experienced in property investment and development, and all of whom have been excited by our change to Living Here”.